The Blog of Jean-Marc Liduena, CEO & Managing Partner of Circle Strategy, a member firm of Square Management. Former President of Fondation du Collège des Bernardins and INSEAD Alumni Association.
A BRIEF WORD OF INTRODUCTION
My strongest desire is to advance the common good and to make the world a better place, every day, everywhere, by :
Advising and influencing CEO's and business leaders in my job as the CEO of Circle Strategy ; Leading people into their most inspiring journey ever ; Teaching and helping younger generations - those who will shape the world of tomorrow ; Counseling and supporting selected political and religious leaders ; Organizing thought-provoking inspirational events like the Essentials ; Connecting people and ideas all the time ; Trying to learn and to write on a regular basis ; Transforming "think tanks" into "action tanks" ; Being a radical optimist ; Most importantly, making my wife Cécile and our 4 children as happy as possible ; Serving God and people ; Investing wisely the 86.400 seconds we get every day to make our world a better place ... And keeping up smiling, no matter what !
Monday, January 4, 2016
HAPPY NEW YEAR 2016 !
Saturday, November 14, 2015
UN MESSAGE PERSONNEL … AU LENDEMAIN DU 13 NOVEMBRE 2015 A PARIS
A PERSONAL MESSAGE FROM PARIS — THE DAY AFTER 13TH NOVEMBER 2015
« Ce matin j’ai un petit peu peur. »
Saturday, May 9, 2015
A NEW MISSION ... SUPER "VUCA" : ALPHA !

Dear readers,
Long time no see ...
Indeed, the past three months have been amazing, and quite busy :-)
I even had to apply to myself the great principle of time management — 86,400 — which I had written about a couple of months ago in this post : http://jmliduena-insead.blogspot.fr/2013/01/86-400.html
Basically, I embarked on a new super VUCA mission : not "volatile, uncertain, complex, ambiguous"... but Vibrant, Ultimate, Cool and Astounding !
I was recently elected Chairman of ALPHA in France. Over 23 million people have experienced an Alpha course in the world.
It is a course attracting people who are asking the question "is there more to life than this?", and introducing those people to the life-changing message of Jesus Christ. Alpha is a series of interactive sessions that explore the basics of the Christian faith. In those sessions, no question is too simple, and no answer pre-packaged.
About 66,000 courses are running across 169 countries globally, in 112 languages.
One of the key outcomes of Alpha courses is to train Christian leaders whom, in turn, can help evangelize the nations, revitalize the Church, and transform the society.
We held a fantastic global reunion earlier this week in London: The 2015 Leadership Conference with 6,000 Christian leaders from around the world, including entrepreneur Jo Malone, banker Ken Costa, franciscan Raniero Cantalamessa, and archbishop Justin Welby...
More to follow on Leadership in the coming weeks...
Alpha ... inspire and connect !
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| 2015 Leadership Conference in London, Royal Albert Hall |
Sunday, January 11, 2015
BEST WISHES 2015
| Where there is no vision... the people perish (Proverbs) |
I wanted, after several days of silence and darkness in France, to wish you all the best for 2015 !
I strongly suggest that we all use 2015 as a milestone to make the world a better place.
To do so, we will need to find a new vision for the world - political, economical, social and spiritual.
So, let's all have another look at the world, starting today... full of joy, hope, faith, and radical optimism.
Bonne année 2015 !
Let's be inspired and connected.
Sunday, October 19, 2014
DIGITAL, DIVERSITY, EDUCATION - BECAUSE IT'S WORTH IT !
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| Because She's Worth It ! |
Our topic was "How to Make the World a Better Place through Digital, Education and Diversity".
I must admit that Lubomira really managed well to summarize this rather complex theme into a couple of inspiring ideas which I wanted to share with you here.
i. Digital can truly make a difference on the lives of billions of people. For example, Digital can make the world better by helping people to choose, e.g. to make informed choices from an amazing array of offers in mature markets for instance. "Smart personalization" will allow consumers to find the right products/ services meeting their needs at the right price.
ii. Diversity does not necessarily mean gender or generation. Rather, it is often about "being different", e.g. with a non-conventional background in the corporate world. Lubomira used her own example, diving straight from the Service industry (Microsoft, Valtech) into the Cosmetics industry (L'Oreal). The benefit of such diversity is the disruptive agenda it creates into the company.
iii. Succeeding in Diversity often requires to make bold decisions in terms of leadership appointments. Such boldness in promoting "different" people will spread more creativity and self-confidence into the ranks and ultimately will create more value.
iv. Making the world better actually starts at individual level. The times of macro-systems, like capitalism or communism used to be, are probably over now in a super-connected world, in the Digital ecosystem. It is now in the hands of anyone to change things, to act in a responsible manner, and to induce a better world with confidence and courage.
v. To succeed in your personal and professional life, there is a clear and concise recommendation to the younger generation:
- Learn fast
- Be yourself (and believe in yourself)
- Speak out
- Never compromise with your values and what you believe in
Sunday, September 28, 2014
BUSINESS IS A FORCE FOR GOOD : 6 LEADERS' ATTRIBUTES
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| May the Business Force for Good be with You |
I am back on line!
A few weeks ago I opened the third edition of INSEAD Essentials in Paris with the unusual claim that the role of business is to make the world a better place, and to be a force for good.
Many people out there are saying:
- Business is about making profits, and financial markets don't care about long term...
- Business leaders cannot be truly seeking to make the world better as they must make profits...
Well, I dare to say that the quest of "value" is now over, as the world has lost confidence in the financial and corporate world.
It is now the time of the quest of "values".
I mean "values" in their broadest sense: respect ; sustainability ; trust ; long-term focus ; ethics ; corporate responsibility ; integrity ; employees first ... The sort of values that Paul Polman, CEO of Unilever, explained at INSEAD Essentials last year, describing how values drive his vision and strategy for Unilever (50 billion euros sales ; 200.000 employees), through the Unilever Sustainable Living Plan.
The big question then is HOW the business leaders must think and act consistently, to address the permanent dilemma between making profits and making the world better.
I have listed 6 attributes of top leaders who are authentically seeking to drive the business as a force for good:
1. Adaptability: We need to understand the context and the ecosystem which we live in.
2. Creativity: We need to be creative to invent new ways of doing business.
3. Humility: We need to be humble to face the huge challenges of the 21st century.
4. Empathy: We need to show genuine interest in others, and to understand them.
5. Charity: We need to develop a real and authentic love for mankind and society.
6. Benignity: We need to start seeing the world with benevolence and positive attitude.
See the full speech online:
https://drive.google.com/file/d/0B74WgOngp7hIU2RtQ05nbjI5M2M/edit?usp=sharing
Friday, July 18, 2014
LEADERSHIP IN TIMES OF INSECURITY
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| How to lead in times of insecurity ??? |
Monday, July 14, 2014
THE WAY FORWARD... TRIPLE "A"
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| Triple A : Agile, Adaptable, Alert |
Wednesday, April 2, 2014
TRUST... TO SUCCEED IN BUSINESS !
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| Trust your Team with your Life |
Sometimes ago I wrote a post on this blog, and also on the Think Act blog, about an essential attribute of leadership, namely HUMILITY.
I got many positive and encouraging comments about this analysis, but also many questions about it: How can you show and develop humility as a leader?
Well, I strongly believe (and observed) that truly humble leaders demonstrate a difficult virtue in their daily life: TRUST.
Actually, trusting others is quite difficult to achieve in the corporate world, which is by essence competitive and seen as a battlefield... But trust is at the heart of highly effective teams and corporations.
There are several key components required to build highly effective teams for a leader, for instance:
- Recruiting top talents
- Setting an inspiring vision
- Making decisions efficiently
- Communicating a lot
- Holding people accountable
But all these key success factors would be useless if the leader does not empower people. Indeed, the principles of delegation and subsidiarity are considered in most business schools and consulting firms performance assessment tools as the primary ingredient of success. This is easily understandable, even intuitively, as the African proverb says: "If you want to go fast, go alone... But if you want to go far, go with others"...
The most effective teams in the world are probably the US Navy SEALs, the famous commandos who rescue hostages in the most challenging conditions one can envisage. They perform in "fire teams" of 4 to 6 soldiers, trained in perfect harmony to address all types of lethal situations. Each member of the fire team has a role, and fully delegates other roles to the others, assuming they will perform it to the best of their capabilities and training - this is subsidiarity. But the "glue" which ensures this harmony, cohesion and efficiency is only about mutual trust.
Trust is the pre-requisite to empowerment, communication and team-work. Without trust, Navy SEALs would not perform well. Without trust, corporate leaders cannot expect their teams to perform. Without trust in the corporate world, everything can become an ordeal or a problem in the group, and therefore impede progress and performance. Conversely, in a high trust environment, the capable people in the organization will feel that everything is possible, hence perform greatly.
Trust basically enables everything: It frees up creativity; It makes people confident; It allows honest communication; It speeds up decision making; It allows inspiring thinking and actions...
I'd like to share a final thought to summarize all: I have advised dozens of CEO's in my career, and I can definitely write here that the greatest leaders are always the most humble ones - and the most humble ones are the ones who trust their people most !
Back in 2008, Steven Covey wrote in his book, The Speed of Trust, that trust is the one thing that changes everything. He was right, 100%.
Trust definitely leads to inspiration and connection !








