A BRIEF WORD OF INTRODUCTION

My strongest desire is to advance the common good and to make the world a better place, every day, everywhere, by :


Advising and influencing CEO's and business leaders in my job as a consultant at KPMG ; Leading people into their most inspiring journey ever ; Teaching and helping younger generations - those who will shape the world of tomorrow ; Counseling and supporting selected political and religious leaders ; Organizing thought-provoking inspirational events like the Essentials ; Connecting people and ideas all the time ; Trying to learn and to write on a regular basis ; Transforming "think tanks" into "action tanks" ; Being a radical optimist ; Most importantly, making my wife Cécile and our 4 children as happy as possible ; Serving God and people ; Investing wisely the 86.400 seconds we get every day to make our world a better place ... And keeping up smiling, no matter what !


Tuesday, May 28, 2013

IN SEARCH OF HAPPINESS ? GET AN MBA !

MBA Happiness Index published by Forbes May 2013

This is just unbelievable !

I found out tonight this fantastic index, which should more often be used when measuring or ranking MBA performance, instead of the usual post-MBA salary, ROI, payback, etc.

The only problem is that the 12 surveyed business schools did not include INSEAD. Therefore, the results are probably quite underestimated : I think the happiness index during and post MBA would be much greater if it included INSEAD. No doubt post MBA index would be double digit !

More seriously, I believe that the Happiness indicator could be well considered for other rankings throughout society.

Indeed, amid the worst turbulent economic times ever faced in 2008-2013 (think sub-primes, CDO's, Jerome Kerviel, Lehman Brothers, Iceland, ... , Italy, Greece ...) I think that HOPE and RADICAL OPTIMISM are probably the best remaining tools to beat the crisis.

A virtuous circle of improved morale and restored growth must be achieved through a winning, radically optimist, mindset and attitude, from all leaders in the political, economical, educational and business arenas.

This is why the next INSEAD ESSENTIALS in Paris will be held on September 12th with the following agenda: "How to make the world a better place / How to be radical optimists amid the worst turbulent times".

Save the date !


Monday, May 27, 2013

WANT TO KNOW ALL ABOUT MARKETING REVOLUTION ?

28 May 2013 - Digital Marketing Conference Highlights


Tomorrow I will be speaking at the Park Hyatt in Paris on DIGITAL MARKETING.

Clearly, it is too wide a theme to be able to encompass all its subtle dimensions in less than 3 hours...

And as I will have only 10-15 minutes, let me share with you the highlights of my speech, i.e. the 5 TRENDS that are re-shaping marketing as we know it, and that all marketers should rapidly embark on:



Digitize all - from consumers shopping to advertising

Re-think marketing - in particular the relationship to your consumers

Go for big data - in data we trust (a Roland Berger textbook)

Open (your) data - share your secrets so others can enrich them !

Co-create content - ask your consumers to act as a tribe, and to work for you...



And of course, one needs to remember that Marketing in the age of Digital is only about :


Inspire & Connect !


See conference detailed program on: http://www.premiercercle.com/newsletters/md2013/4/