A BRIEF WORD OF INTRODUCTION

My strongest desire is to advance the common good and to make the world a better place, every day, everywhere, by :


Advising and influencing CEO's and business leaders in my job as a consultant at KPMG ; Leading people into their most inspiring journey ever ; Teaching and helping younger generations - those who will shape the world of tomorrow ; Counseling and supporting selected political and religious leaders ; Organizing thought-provoking inspirational events like the Essentials ; Connecting people and ideas all the time ; Trying to learn and to write on a regular basis ; Transforming "think tanks" into "action tanks" ; Being a radical optimist ; Most importantly, making my wife Cécile and our 4 children as happy as possible ; Serving God and people ; Investing wisely the 86.400 seconds we get every day to make our world a better place ... And keeping up smiling, no matter what !


Monday, May 27, 2013

WANT TO KNOW ALL ABOUT MARKETING REVOLUTION ?

28 May 2013 - Digital Marketing Conference Highlights


Tomorrow I will be speaking at the Park Hyatt in Paris on DIGITAL MARKETING.

Clearly, it is too wide a theme to be able to encompass all its subtle dimensions in less than 3 hours...

And as I will have only 10-15 minutes, let me share with you the highlights of my speech, i.e. the 5 TRENDS that are re-shaping marketing as we know it, and that all marketers should rapidly embark on:



Digitize all - from consumers shopping to advertising

Re-think marketing - in particular the relationship to your consumers

Go for big data - in data we trust (a Roland Berger textbook)

Open (your) data - share your secrets so others can enrich them !

Co-create content - ask your consumers to act as a tribe, and to work for you...



And of course, one needs to remember that Marketing in the age of Digital is only about :


Inspire & Connect !


See conference detailed program on: http://www.premiercercle.com/newsletters/md2013/4/





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